Growing your dental practice

It should be virtually impossible for the size of a dental practice to stay the same. You either have to get bigger or else you get smaller.

You get bigger by attracting more new patients to the practice. They come as referrals from satisfied existing patients who are impressed with your clinical expertise or by your fabulous customer service. Many times these days new patients are also finding you on the Internet.

In my experience, the biggest obstacle to growth is the lack of a proper facility. Without enough treatment rooms and providers to deliver care, it becomes chaotic and frustrating to try to service an expanding patient base. The systems that used to work are no longer effective. And why spend marketing dollars to attract more new patients when you have no place to put them.

A new or expanded physical space will allow your practice to flourish and expand. Without it, you may grow smaller – even if you don’t want to.