Internal Marketing – Get more new patients with minimum investment

So often these days, dentists are inundated with advice on how to market their practice to attract more new patients. Direct mail, radio or TV spots, pay per click programs on Google and now Facebook – everyone has something to sell you. And while I have clients using all of these external marketing mediums successfully, there is no question that the costs are significant. Hopefully the return on investment for any of these strategies makes them affordable. But in this difficult economy, many dentists are nervous about obligating themselves to big on going expenses for advertising.

Let’s not overlook the value of internal marketing to our existing patient base. As long as this is done consistently, it is very effective and the costs are negligible. Probably most of your patients don’t realize – or certainly think about the fact – that you want or need more new patients. In a busy practice, many of your patients assume that you are not even taking new patients.

So over the next few weeks, I will share with you a bunch of internal marketing techniques that I recommend that tap into the power of word of mouth advertising. Do you realize what would happen to your practice if every one of your patients referred just ONE patient? It might be too much to handle – what a nice problem to have!