How Easy Is This!

Ten years ago, a sane person would never consider choosing a dentist or a physician without a direct referral. No one can deny the awesome power of word of mouth – a very personal recommendation from one friend to another – a value affirmation of a product or a service. But in this day and age, you can’t overlook the power of “word of mouse.”

I recently had sinus surgery, and I chose the doctor completely from an internet search – and then confirmed my choice by reading what others had to say about their experience. Statistics show that positive online reviews will help your business. More reviews provide a listing that stands out for the right reasons when somebody is doing a search for a dentist in your area.  And Google is the king – the number one ranked website in the world – the number one place for people to search – the most trusted resource for quality information.

Now that you know how to accumulate Google reviews, I am suggesting that you can show these reviews easily on your website. Check out what I have added to my site. On the left hand side of the magenta colored navigation bar, my webmaster installed a Google review button. This links directly to my Google Place Page and in one click, someone can read all of my reviews.

This linkage is an easy and attractive strategy – another piece of the puzzle for your overall on line approach to marketing. It has the additional benefit of helping improve website optimization and organic discovery.