Blogs and Keywords – A Great Combination

In my last blog post, I talked about the use of a Blog to improve website position. That is because the blog format is an easy way to add new content to your website, and Google rewards sites that add new information. But an even bigger advantage for you is that with the blog, you can express the exact message that will drive people you WANT to your site.

For example, let’s say you love Invisalign and want to do more cases. You probably have selected some keywords that include Invisalign with your geographic area so that when prospective patients search for that particular service, they find your website. But if you write a blog two or three times a month on invisible braces including the benefits,  the applications, the success stories you have created, etc. – in the process of writing you will be using hundreds of keyword phrases that relate to Invisalign, and Google is able to reference all of them. This is an amazingly powerful way to push your website to the top for this particular service.

One last suggestion – it can be very effective to write a series of posts about a particular topic. Don’t try to cover the entire gamut in one 300 word piece. When the mood hits, sit down for an hour and write a long dissertation on your topic. Include lots of thoughts – and it doesn’t have to be totally perfect just yet. From this large body of information, you should be able to chisel out a specific pearl or two that will form the basis for an effective post.

If you and your staff are truly going to make the commitment to blog consistently, then it is comforting to always have two or three posts “in the can”. This way you avoid the stress of the inevitable writers brain cramp that plagues us all when we are panicked about a deadline and a topic for the next post.