Why Social Media

Social media marketing is the new word of mouth advertising. Time spent on social media sites is growing three times faster than the overall Internet rate. Social media will gain you name recognition in your community and help you convey your image.

It is vitally important to have a clear idea of your “brand” so that patients can refer to you. Are you trying to appeal to Walmart or Nordstroms? Branding in essence will make your entire marketing program easier. Utilizing popular social media sites like Facebook and Linkedin to promote your “brand” is easy, effective and FREE.

We all recognize the need these days to attract more new patients. Just imagine if every patient in your practice suddenly referred even one friend, family member or co-worker. You couldn’t begin to handle the overflow. Nice fantasy! I am not suggesting this will happen overnight with social media. But I am starting to see that social media marketing is powerful and impressive.

Here is how it works. You join the social media site and begin to send out  relevant, new, exciting pieces of professional information or advice to your patient base. You are now offering Botox – or invisible braces – or sedation. Your patient base, through their presence on Facebook or Twitter, can easily share this information with a large group of their friends who they communicate with and interact with on these sites. Hence the name “social media”. Their friends are often people in your neighborhood you don’t know – and they don’t know you. They may not have a dentist, or maybe they don’t like their current dental office. Is this starting to make sense?

The dissemination of this information becomes viral – sort of like email on steroids. I encourage you to leave your comfort zone and jump in and get started. I am happy to help.